JD - SEO Specialist
ZenTrades Company Overview:
At ZenTrades, we’re building a unified umbrella for field service companies. We want to be a one-stop solution to the problems our customers go through every day. Not only does our platform save them time but helps them generate revenue and scale their business. We are changing the course of the field services in the country, one city at a time!ZenTrades offers you an exciting and challenging environment in which you can grow and thrive. We are offering you roles in which you will be fundamentally impacting the success of the company. At ZenTrades, we are looking for people who are concerned about the customer at all times. Customer centricity is a key tenet of all our processes. We value creativity, hard work, initiative, and radical ideas.
As an SEO Specialist, you will actively contribute to meaningful projects, work closely with leadership, and gain significant experience in working directly with high-velocity growth teams and exciting real-world software engineering experience.
What is in store for you?
Join the Pioneers: Become an integral part of a company that's making waves by redefining the status quo. Get ready to be part of something truly remarkable
Cutting-Edge Innovation: Dive into the world of cutting-edge technologies and products that are reshaping how the home services industry functions in the North American market. You'll be at the forefront of industry transformation
SaaS Industry Impact: Play a pivotal role in making a significant impact in the multi-billion-dollar Software as a Service (SaaS) industry, contributing to its ongoing evolution
Unlimited Growth Potential: Your journey with us promises continuous learning and immense personal and professional growth. Your horizons will expand far beyond your current limits
Embrace Start-Up Culture: Experience a vibrant start-up culture that you'll cherish throughout your career. Enjoy an atmosphere of innovation, agility, and collaboration that fuels your passion for work
Job Responsibilities:
Conducting keyword research to pinpoint valuable keywords and creating content strategies centered around them Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities
Enhancing search engine rankings by optimizing on-page elements such as website content and metadata
Monitoring and evaluating website traffic and search engine rankings to identify opportunities for optimization and developing plans accordingly
Developing and executing SEO and Content strategies
Working closely with content writers to optimize content
Understanding of user intent and how to create content that meets it
Managing and optimizing SEO tools like Google Analytics to track website performance and make informed decisions Working alongside the marketing team to create and execute content marketing campaigns
Staying current with the latest SEO developments and algorithm updates, and applying them to enhance website performance
Communicating SEO results and recommendations to the marketing team and other stakeholders
Proven experience in ranking a website in the top 10 result
Hands-on experience using tools like Semrush, ahrefs, Moz, clarity, etc.
Understanding of HTML and CSS would be an add-on
Job Requirements (Skills and Experience):
A minimum of relevant 2 years of SEO experience, preferably in a SaaS/ B2B environment
A solid understanding of search engine algorithms and ranking elements
Data-driven & super-analytical in prioritizing various traffic generation & branding activities
Strong knowledge of SEO Tools (keyword tools, Google Analytics, Google Search Console, Semrush, Moz, Ahref, etc)
Surfer SEO: for content optimization
SEMrush: for SEO analysis and competitor research
Google Analytics: for tracking and analyzing website traffic
Google Search Console: for monitoring site performance and search queries
Link Whisper: for internal linking and backlink management
Fluency in SEO core elements including on-page and off-page tactics, site-navigation optimization, internal linking, URL structure, metadata, headers, page templates, XML sitemaps, canonical tags, structured data tags, etc
Curious about delivering quality content, putting the user at the heart of the creation process
Concept ideas that build awareness about our brand's famous
Worked with early-stage start-ups or SaaS companies in the past
You have strong communication and articulation skills
Can-do attitude or can hustle
Proven time management skills, with an ability to effectively establish and execute priorities in a dynamic and changing environment
A belief in taking end-to-end ownership of things
Excellent attention to detail, accuracy, and quality
Why ZenTrades?
At ZenTrades, we are looking for a highly motivated, energetic & ambitious individual who wants to join a dynamic growing startup with proven market demand and a growing Sales Team. This role would require the individual to introduce ZenTrades’s flagship FSM platform to new customers, set up appointments, and identify new opportunities for the company. This is a highly visible role and the efforts will be recognized and duly rewarded. ZenTrades offers a fun, fast-paced, innovative environment where you will be provided with the tools and necessary resources to generate sales opportunities for the company.
You’ll enjoy working with us because we aren’t a company of silos. Team members are empowered and encouraged to pursue out-of-the-box ideas, think for themselves, and make mistakes. We encourage you to challenge our status quo.
Timings:
Note: You will be required to operate in the US time zone which is - 4:00 pm IST to 2:00 am IST from the Pune Location